GREAT BARRINGTON, MA – ARK Media has earned a Platinum Award for their Interactive Empathic Experience —The Hand Swelling Gloves.
Hermes Creative Awards is an international competition for creative professionals involved in the concept, writing and design of traditional and emerging media. Hermes Creative Awards recognizes outstanding work in the industry while promoting the philanthropic nature of marketing and communication professionals. Judges reviewed approximately 6000 entries from throughout the world and selected winners from 195 categories.
This highly innovative program was developed to focus attention on the challenges of living with a condition that causes severe hand swelling. The activity, designed for healthcare professionals, included a tactile portion (computer-controlled inflating gloves to apply pressure and increase the size of the participant’s hands) and an interactive screen to guide the participant through a series of patient stories and some real-life challenges to try with the “swollen” hands (writing a note, making a phone call, opening a door). The program was featured in the exhibit booth of Shire, a global pharmaceutical company that has pioneered treatments for some rare diseases, at the American College of Allergy, Asthma, and Immunology annual meeting in December 2016.
“Our focus on empathy-building activities for healthcare exhibits has been a differentiator for ARK Media for 18 years,” said David Pott, Managing Director and Principal of ARK Media. “We believe that empathic experiences can have a positive effect on patient-provider communications and treatment management, and can be a significant value offering in the context of healthcare marketing. We’re inspired by our clients and partners who collaborate with us on empathic experiences, and we’re proud that our work has been recognized by the Hermes Awards.”
Hermes Creative Awards is sponsored and judged by the Association of Marketing and Communication Professionals (AMCP). The international organization consists of several thousand marketing, communication, advertising, public relations and freelance professionals.
For more information about partnering with our award-winning team, contact David Pott at firstname.lastname@example.org or 888-745-9100 x802.