Murphy’s Law on the Show Floor

Erin Micozzi Uncategorized

As someone who has been to many an exhibit, conference, meeting and networking event, I can say without a doubt that something unexpected will happen. Yes, of course something unexpected will happen, you might think… isn’t that half of the reason we go to such events? To meet new people, experience new things, and professionally develop our careers? Absolutely. However, …

ARK Media Earns a 2017 Platinum Hermes Award for Interactive Empathic Experience

Shari Short Uncategorized

GREAT BARRINGTON, MA – ARK Media has earned a Platinum Award for their Interactive Empathic Experience —The Hand Swelling Gloves. Hermes Creative Awards is an international competition for creative professionals involved in the concept, writing and design of traditional and emerging media. Hermes Creative Awards recognizes outstanding work in the industry while promoting the philanthropic nature of marketing and communication …

ARK Media Earns Four 2017 AVA Digital Awards for Animation and Interactive Brand Experience

Shari Short Uncategorized

GREAT BARRINGTON, MA – ARK Media has earned a Platinum and two Gold AVA Digital Awards, plus an Honorable Mention, in the categories of Animation and Interactive Brand Experience. AVA Digital recognizes outstanding achievement by creative professionals involved in the concept, direction, design and production of media that is part of the evolution of digital communication. Judges reviewed 2500 entries …

ARK Media Earns 2016 MarCom Awards for Animation and Exhibit Booth Interactivity

Shari Short Uncategorized

GREAT BARRINGTON, MA – November 1, 2016 – ARK Media has earned both Platinum and Gold MarCom Awards in the categories of Animation (for Shell) and Exhibit Booth Interactivity (for Wockhardt Discovery). Judges reviewed 6500 entries that were submitted for this year’s competition from marketing and communications firms from throughout the United States, Canada and 17 other countries. A 45-second …

Hey Microbe, It’s Not Me, It’s You.

Shari Short Uncategorized

I have a confession to make. When my son was younger and had frequent ear infections, I asked my pediatrician for an antibiotic. Every time. It was like that line in Field of Dreams— “Ease his Pain” but it was also “Mommy needs Sleep”. Other times I requested antibiotics “to be on the safe side” if my son was showing …

MOA Animation—Not Just for Doctors Anymore…

Shari Short Uncategorized

The Pharma industry is tackling patient-centric issues now more than ever before. These issues, ranging from engagement to adherence and support, require the industry to consider the consumer as decision-maker as opposed to prescription-filler. When addressing the healthcare consumer audience, we’ve got a span of generations and learning styles to recognize in our communications. Most important, we need to deliver …

Talkin’ ’bout the Generations

Shari Short Uncategorized

Some of you may recognize me. I am the one that stands up at pharma marketing conferences raising questions about target audiences; for example, how others are factoring in generational influences into their work. I always do it. Many times I am met with an essential blend of nodding heads, blank stares and some perplexed expressions. I don’t mean to …

Tying Your Brand’s Shoe Laces

Shari Short Uncategorized

It seems like the Internet is full of 5 ways to do everything. 5 ways to tie your shoes, 5 things the person at the shoe store wishes you knew about tying your shoes, etc. Oh and don’t forget the accompanying viral videos “Girl leans down to tie her shoes and you wont believe what happened next.” Yes. Yes, I …