Concept Car Animation


Not all of ARK’s work is healthcare-related. Any complex idea or technology that requires presentation to an audience of lay people or experts in a short period of time is a candidate for our expertise in storytelling and visualization. For this project, the oil industry giant Shell came to us for a short animation to unveil a highly energy efficient concept car that had been in the design phase for several years. Initially using CAD data from the car’s designers as a foundation, ARK built out a series of stunning 3D visuals and created a 45-second animation for a large-scale video wall at a corporate event.

Our work included:

  • Development of a story outline in consultation with the client
  • Painstaking conversion of CAD design files for the most faithful reproduction of the product
  • Artistic application of textures, colors, lighting, and motion in the 3D environment
  • Interfacing with multiple client team members in 3 international locations
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