Data Storytelling Exhibit
The research arm of Wockhardt Discovery, a global pharmaceutical and biotechnology organization, approached us with the challenge of presenting, for the first time, their pipeline and company at an international congress. Our content developers went to work, immersing themselves in the client’s research program, strategy, and messaging. Working in close partnership with the exhibit design firm, our goal was to create a cohesive story for the booth and develop a number of compelling, educational, entertaining, and interactive elements that would showcase the client’s important work in the antimicrobial and antibacterial space. The resulting digital campaign enabled the capture of over 1100 leads and has won multiple industry awards.
Our work included:
- Providing full-service healthcare communications content development, in addition to technological implementation, as part of the exhibit experience
- A printed pipeline mural complemented by an interactive pipeline program, allowing users to explore the breadth of the company’s research program, and see mechanisms of action, areas of study, trials, 3D animations of pathogens, and high-definition imagery
- Multiple additional engagement points: An interactive quiz game for physicians to test their knowledge, an animated corporate presentation, and complementary static panels and print pieces
- Working closely together with our exhibit company partner throughout the process to ensure cohesive deliverables and optimal client experience